The reality for small and large businesses alike is that, to stay competitive these days, you need to be mobile. Being mobile is not just about having a mobile-friendly website. It means connecting with on-the-go customers and employees – helping them connect with you (and each other). This rise in mobile-phone usage means that smartphone apps have become a key marketing tool for companies of all sizes, especially small businesses.
Small business owners’ main concern continues to be the perception that an app is expensive and unattainable. Among other things, you worry about the need to build different apps for the various platforms customers use – iOS, Android, Windows and so on. You are also unsure about building dynamic or static apps, and struggle to come up with an app design. Not to mention the fact that most small business owners don’t have the expertise to build apps themselves.
The thing is, most savvy business owners totally understand the need and value of apps…
You know mobile apps increase engagement with customers, boost repeat visits and permit a wide variety of online transactions, including the deployment of loyalty cards, push promotions, and e-commerce transactions. And you understand that apps can deliver coupons and send announcements that can grow sales. So the fact that apps accelerate contact with businesses, which enhances relationships with customers in a world where speedy responses are a buyer’s main concern, is nothing new to most small business owners.
Wondering what other benefits an app can offer to small businesses?
- Apps are promotional tools
While a website is a vital tool to promote your business and acts as a one-stop shop for your users, the number of mobile users is ever-increasing.
Most of these mobile users also access the Internet on their smartphones and other mobile devices. Today, everything is handled on mobile. That being the case, mobile apps have proved to be the very future of success. Developing a mobile app and promoting it among your users is imperative.
- Earn with your App
Many small industries try to avoid developing apps for their business, as they fear that the costs of app development would far exceed their budget. While it is true that mobile app development can turn out to be an expensive affair, it does not always need to be the case.
Going in for a basic app, for example, means that business owners can avoid unnecessary extra frills. This will bring down cost.
Another simple, yet effective, way to keep your costs low is to use AppRocket to develop and build your app. There’s no upfront development charges and you pay a small monthly subscription fee only.
AppRocket provides the service from start to finish at an affordable cost, providing the support you need to go through the process of creating an app that serves your business and clients.
- Reach more customers
As opposed to a website, developing an app for your business enables a much further reach. Mobile search has become very popular today, especially with the younger audience. While your current customers could spread the word by talking about you to their friends, new users could find you via a generic search for apps. With AppRocket, integrating major social networks into your app is easy – allowing more customers to reach you and share your content at the touch of a button.
- Showcase your products and services
You can use your app as a tool to showcase your products and services. Users connecting to your app would then have instant, one-stop access to you. You can keep updating your app, to feature different new products every once in a while. Offering users interesting offers and discounts encourages them to visit you more often and spread the good word as well.
- Partner with other services
Getting into partnerships with other similar companies helps you piggyback on their success. This brings you more customers. You could chalk out a list of other companies locally and team up with them to form a sort of mobile ad exchange program among yourselves. This could be beneficial to all the companies involved, leading to mutual benefit and increased profits.
With smartphone usage growing by the day, it’s vital that you get your business online through an app. Thanks to affordable app development solutions like AppRocket, embracing this technology is guaranteed to produce the right results for your business.